Dutch cuisine, simply a part of our DNA

Our continuous flow of innovation and amazing creativity can be found in our products, and the proof of it is presented on our Dutch Cuisine chefs’ plates – that is where everything comes together. The dish not only shows the Dutch seasons and regions, but also the innovative capacity and creativity in our cuisine – for this defines our food culture.

We can all invest in technology, but let us also invest in our Dutch Cuisine chefs’ creations and their food inspiration, creating awareness and enabling people do to it themselves. Include them and make them participate, and so actively contribute. It’s all about SEEING, DOING and TASTING. If our culture is a reflection of our identity, it shows in our innovative capacity and creativity. It is part of our character – It’s typically Dutch, with a twist.

It’s the common thread displayed by icons like Dutch Design, Dutch Fashion en Dutch Architecture.